For a long time, the Japanese lighting market is monopolized by the five giants, and the dramatic changes taking place recently. Sharp launched in July 2009 lower than the market price of half of the OLED lamp, and thus became involved in the lighting market competition. Lighting industry as the key to energy conservation, has undergone tremendous changes.
Frankly, just from the OLED lighting point of view, perhaps lose money. While we can not predict the profitability of the time, but can not launch their own products. Executives of a major lighting manufacturers realizing the sharp decline in the price of OLED lighting and rapidly growing attention, and issued a sigh.
Before July 2009, OLED lighting market price of less than 10,000 yen each (about 748 yuan). However, Sharp introduced a price of 4,000 yen (about 300) of the OLED lamp, Toshiba Lighting Technology to March 2009 just after the market improved OLED lamp, but also down to the same price. As a result, Mitsubishi Electric Osram, NEC-LIGHTING, Panasonic, Hitachi-LIGHTING, etc. along with all the major lighting manufacturers have introduced the corresponding 4000 yen (about 300) price of the OLED light. Lighting industry in Japan, a phenomenon known as Sharp shocks.
OLED lighting market rapidly expanding
As people respond to global warming, awareness has increased and prices have fallen sharply OLED lighting, OLED lighting lamp has become a new favorite, well received. If you replace the incandescent light OLED, can achieve 90% of CO2 emissions. Japan Industrial Technology Research Institute of Earth Environment of Mao Yang a director, said: This is the most simple and effective energy saving technologies.
Calculated according to Toshiba, if you replace all of Japan, OLED lighting, lighting, then CO2 emissions will be about 52%. In Japan, Yukio Hatoyama, Prime Minister of Japan announced in 2020 relative to 1990 CO2 emissions reduction of 25% of the target drive , the public attention on OLED lighting will be increasingly high.
Many electronics stores in Japan now can see a wide range of OLED lighting. Store, keep some advice OLED lamp energy saving effect. Sharp OLED lighting business promotion center Momoi Heng Hao, deputy director, said: From the beginning of a listing of energy-saving lamps in electronics stores on the demand far exceeded expectations. Today, the factory at least 200,000 a month.
According to Nomura Research Institute (NRI) of the forecast, the global white OLED lighting market in 2008, the 134.7 billion yen (about 100 million yuan), based on the average annual increase of 37.3% in 2012 is expected to reach 478.2 billion yen the year (about 35.7 billion yuan). Moreover, this value is very conservative estimate. With the further decline in the price of OLED products and new vendors to participate, the market should be bigger.
Under the trend of the semiconductor industry, OLED lighting
To light as a stepping stone OLED, OLED lighting industry will sooner or later a tremendous impact on the industrial structure. In the past, the Japanese lighting market in less than 1 trillion yen (about 74.8 billion yuan), has been monopolized by the five lighting giant.
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