2010 is going, look back on this year's flat-panel TV market, we can find flat-panel TV in the experiencing ups and downs after 2010, and its products in terms of visual and functional experience once again increased dramatically.
As the protagonist of the various TV manufacturers sales for 2010 will soon be over what kind of results they achieved? For 2011, the vision of what they have? Flat-panel TV will sail where the next stop?
Rapidly increasing popularity of 3D LED
Recalling the 2010, first by the network of universal access to the LCD TV LED TV quickly replaced by May this year after the sudden emergence of 3D television, this year's color TV industry to a huge storm. Out of the market fully, accurately grasp the whole of 2010 Changhong "Network TV popularity Storm", Network LED popular music strong storms and 3D television promotion, can make the rainbow in the key priority for position node, occupying a new peak of the industry, nearly 30% market share on winning Gold Cup. Which, LCD sales accounted for about a full year sales 20%, LED proportion of nearly 65%, rising star products accounting for nearly 15%. According to industry professional evaluation agencies Orville (AVC) and the PRC, the survey data, Changhong 3D TV market share to 46.7% of the industry's best-selling TV 3D TV manufacturers.
Sold very well, it being LCD, LED, 3D market share accounted for roughly 65%, 30% and 5%, should be said that LCD still has some vitality, especially in rural and small towns such market; Although the total proportion of 3D TV less, but develop very quickly, only a few months to cut down 5% market share; the LED in the medium and larger cities have gradually entered the market to a universal stage.
Samsung flat-panel TVs this year, with sales for Samsung in 2010 in Henan region is still very good grades, the province's LCD sales of about 4 million units, LED about 1.8 million units, of which the first half of LED market is just starting. Accounted for in terms of annual sales, LCD accounted for 70%, LED accounted for 30%, which accounted 3D about 5% of total sales.
Hisense TV industry in 2010 under very difficult circumstances stand out compared to last year sales growth of 30%, LED has been more than 30% market share ranked the first place. LED penetration in 2010 is very fast, as of December, LED proportion of sales has reached 50%, 3D products have been as rich, have lowered the price, the proportion has gradually improved, is expected to reach 20% of New Year's Day.
Home appliances, trade-in pull clear
The implementation of the national policy of benefiting appliances, driving sales, how? Henan Province in 2010 showed how the flat-panel TV market characteristics? From last year's "home appliances" to this year's Henan Province, into the "home appliance trade" pilot provinces, the policy advantages of the two sales directly stimulating the industry, home appliances so that people enjoy the real benefits, reducing the purchase threshold, increased desire for consumption, trade-in policy is for the city people can be real benefits to stimulate consumer desire to buy the entire market has played a stimulating, stimulating role.
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