For a long time, the Japanese lighting market is monopolized by the five giants, and the dramatic changes taking place recently. Sharp launched in July 2009 lower than the market price of half of the OLED lamp, and thus became involved in the lighting market competition. Lighting industry as the key to energy conservation, has undergone tremendous changes.
Frankly, just from the OLED lighting point of view, perhaps lose money. While we can not predict the profitability of the time, but can not launch their own products. Executives of a major lighting manufacturers realizing the sharp decline in the price of OLED lighting and rapidly growing attention, and issued a sigh.
Before July 2009, OLED lighting market price of less than 10,000 yen each (about 748 yuan). However, Sharp introduced a price of 4,000 yen (about 300) of the OLED lamp, Toshiba Lighting Technology to March 2009 just after the market improved OLED lamp, but also down to the same price. As a result, Mitsubishi Electric Osram, NEC-LIGHTING, Panasonic, Hitachi-LIGHTING, etc. along with all the major lighting manufacturers have introduced the corresponding 4000 yen (about 300) price of the OLED light. Lighting industry in Japan, a phenomenon known as Sharp shocks.
OLED lighting market rapidly expanding
As people respond to global warming, awareness has increased and prices have fallen sharply OLED lighting, OLED lighting lamp has become a new favorite, well received. If you replace the incandescent light OLED, can achieve 90% of CO2 emissions. Japan Industrial Technology Research Institute of Earth Environment of Mao Yang a director, said: This is the most simple and effective energy saving technologies.
Calculated according to Toshiba, if you replace all of Japan, OLED lighting, lighting, then CO2 emissions will be about 52%. In Japan, Yukio Hatoyama, Prime Minister of Japan announced in 2020 relative to 1990 CO2 emissions reduction of 25% of the target drive , the public attention on OLED lighting will be increasingly high.
Many electronics stores in Japan now can see a wide range of OLED lighting. Store, keep some advice OLED lamp energy saving effect. Sharp OLED lighting business promotion center Momoi Heng Hao, deputy director, said: From the beginning of a listing of energy-saving lamps in electronics stores on the demand far exceeded expectations. Today, the factory at least 200,000 a month.
According to Nomura Research Institute (NRI) of the forecast, the global white OLED lighting market in 2008, the 134.7 billion yen (about 100 million yuan), based on the average annual increase of 37.3% in 2012 is expected to reach 478.2 billion yen the year (about 35.7 billion yuan). Moreover, this value is very conservative estimate. With the further decline in the price of OLED products and new vendors to participate, the market should be bigger.
Under the trend of the semiconductor industry, OLED lighting
To light as a stepping stone OLED, OLED lighting industry will sooner or later a tremendous impact on the industrial structure. In the past, the Japanese lighting market in less than 1 trillion yen (about 74.8 billion yuan), has been monopolized by the five lighting giant. Production of fluorescent lamps requires precision glass processing, need to invest huge production facilities, each production line more than 10 billion yen (about 748 million yuan). Under such conditions, the new company is almost impossible to compete. After the dealer purchase, but also the sales cycle is a steady and traditional business model.
The OLED as a kind of semiconductor products, with the existing lighting market environment is different. Semiconductor products as the same as DRAM (memory), LCD, as may face the rapid decline in share price and market competition. Toshiba OLED lighting technology product planning department director, said Kenji Igarashi: 2010, competition will further intensify, there will be 10% to 20% of the price cut. Manufacturers early exit may be a price war.
Although, OLED product price at an annual rate of 20% continues to decline. However, the industry generally believe that, OLED product prices will decline further. The reason is that, in addition to outside lighting, OLED uses is expanding. Now, 80% to 90% of the OLED backlighting for mobile products. In particular, with the computer, the cold cathode tube (CCFL) the replacement, OLED will further increase the output of products. In addition, in November 2009 Sharp LCD TV Aquos market are beginning to use the OLED backlight products.
In addition, the purchase of OLED modules, the installation of power through an extremely simple circuit, you can produce lighting product. Therefore, the equipment investment in the low tens of times compared to fluorescent lamps. In addition, South Korea and Taiwan and other overseas manufacturers are constantly participate in market competition. Competition in domestic markets closed in Japan, may suddenly develop into international competition.
Currently, the ferocity of the new company under the oncoming force, large lighting manufacturers to develop OLED lighting has not yet been time strategy. Former director of the former NRI, said: It was generally felt in the future OLED lighting will become mainstream, but the pace of development is very confused. In fact, we wanted to do something well prepared.
The development of a large company official said: lighting manufacturers to discuss the sales person in charge of OLED lighting, OLED lighting have revealed the fear of feeling. At the same time, they want to continue selling fluorescent lamps. From inefficient incandescent and fluorescent lamps to production of highly efficient implementation of the existing production plan just shortly after the recovery of huge investment in production equipment, before most manufacturers want to continue production of natural or fluorescent.
2012, OLED lighting market dominance will appear dispute
In fact, energy-saving fluorescent lamps in terms of performance and price was very good. Although in some areas, such as the existing lights, guide lights, have already begun to replace the OLED lighting, but the main lighting in the office, efficient fluorescent lamps are still mainstream.
Therefore, the largest lighting manufacturers - Matsushita Electric that will expand the efficient OLED lighting lamps and two camps for the customers to choose. Toshiba Lighting Technology also said that at present mainly producing fluorescent light, next step will invest OLED lighting.
Transition from lighting manufacturers have reason view, OLED lighting may be to admit that in terms of performance relative to the efficient fluorescent lights does have more competitive. Expected to shift the major large-scale production of OLED lighting manufacturers lighting should be the turning point in 2012.
Cost in power consumption, OLED lighting advantage is obvious. Around 2012 to further enhance the performance of OLED lighting, the product price will be further reduced. Therefore, from installation to use a comprehensive cost point of view, OLED lighting is more expensive. In addition, around 2015, I am afraid that the price of OLED lighting is also cheaper than fluorescent lamps.
Change the traditional lighting industry, business thinking
However, when the development of OLED lighting to low prices, high-performance day, not only will replace all existing lighting, but also the lighting market will inevitably lead to atrophy. OLED lighting has 40,000 hours of life. That is, after replacement, there will not be replaced with higher frequency as before. Therefore, how to look for new business growth? The answer is: probably from the closed market in Japan, turned to overseas markets is a way out.
However, there has not been successful so far in Japan lighting manufacturers to go overseas. Three major lighting manufacturers in Europe and America - Philips (Netherlands), Osram (Germany), General (United States) not only for individual small supply of electric lighting equipment factory, and even with the electronic equipment manufacturers, construction companies have also established a supply relationship, so lighting manufacturers would be difficult for Japan to participate in these markets.
However, if the OLED lighting into the mainstream, lighting integration will be greater development. Philips To promote the integration of lighting equipment, lighting equipment company acquired the United States - Genlyte. This allows integration of both equipment and products technical superiority of Japanese companies to enter this market see the dawn. Heat from the OLED lighting technology, fluorescent in terms of control technology, if you want to enter the secure mode of operation of the market, the possibility of Japanese companies, or large (METI.) It can be said, OLED lighting triggered by the new competition will be the lighting market, a stepping stone to the next competition for hegemony.
OLED lighting market started
OLED lighting is known as the new LED lighting. By Mitsubishi Heavy Industries formed a joint venture with the Roma Lumiotec Corporation (Yonezawa City, Yamagata Prefecture) R & D and production of the OLED lighting samples. August 2009 began small batch production, to produce 15 × 15cm panel 4000 to 5000. In April 2010, after verification performance, the large-scale production.
Too directional for OLED, OLED panels can achieve overall LED - light emitting surface, you can achieve as wide as the range of fluorescent lighting effect. In addition, only a few millimeters thick, plastic chassis so if you can bend, almost no heat and other characteristics, demonstrated its superiority as a new generation of lighting.
OLED can be achieved in theory, 200lm / W, 5 million hours of service life. However, the luminous efficiency and service life is the fish and the relationship can not have both at the same time developing organic materials are also many difficulties. At this point, Minolta did not use the usual deposition methods, they are of a similar print newspaper that continuous production of Roll-To-Roll process is successful, will significantly reduce the cost and selling price.
The current OLED lighting does not apply to normal lighting. Relatively speaking, more suitable for those more unique architectural design and special areas. High color, anti-ultraviolet radiation, not heat and other characteristics, making it in the arts and crafts lighting arts are highly appreciated.
On the other hand, OLED lighting, the rapid development of the cold cathode fluorescent lamp (CCFL) has been seriously affected. The past, the computer can be used as cold cathode fluorescent liquid crystal display or LCD TV backlighting, but the trend in the OLED backlight under the cold cathode fluorescent lamps had to develop new uses.
Cold cathode fluorescent lamp life can reach 40,000 hours, and OLED lighting quite. However, the high brightness efficiency than Hf (high efficiency fluorescent lamps). However, in order to save power, often cold cathode fluorescent lamp is very thin and therefore more suitable for compact applications.
To this end, NEC-LIGHTING changes in the cold cathode fluorescent lighting application design, design a lot of used office ceiling, indirect lighting and other aspects of the wall of compact lighting products. In addition, Japan has developed Optrom cold cathode fluorescent lamp fluorescent office lighting straight tube can be directly installed in the existing fluorescent devices.
Frankly, just from the OLED lighting point of view, perhaps lose money. While we can not predict the profitability of the time, but can not launch their own products. Executives of a major lighting manufacturers realizing the sharp decline in the price of OLED lighting and rapidly growing attention, and issued a sigh.
Before July 2009, OLED lighting market price of less than 10,000 yen each (about 748 yuan). However, Sharp introduced a price of 4,000 yen (about 300) of the OLED lamp, Toshiba Lighting Technology to March 2009 just after the market improved OLED lamp, but also down to the same price. As a result, Mitsubishi Electric Osram, NEC-LIGHTING, Panasonic, Hitachi-LIGHTING, etc. along with all the major lighting manufacturers have introduced the corresponding 4000 yen (about 300) price of the OLED light. Lighting industry in Japan, a phenomenon known as Sharp shocks.
OLED lighting market rapidly expanding
As people respond to global warming, awareness has increased and prices have fallen sharply OLED lighting, OLED lighting lamp has become a new favorite, well received. If you replace the incandescent light OLED, can achieve 90% of CO2 emissions. Japan Industrial Technology Research Institute of Earth Environment of Mao Yang a director, said: This is the most simple and effective energy saving technologies.
Calculated according to Toshiba, if you replace all of Japan, OLED lighting, lighting, then CO2 emissions will be about 52%. In Japan, Yukio Hatoyama, Prime Minister of Japan announced in 2020 relative to 1990 CO2 emissions reduction of 25% of the target drive , the public attention on OLED lighting will be increasingly high.
Many electronics stores in Japan now can see a wide range of OLED lighting. Store, keep some advice OLED lamp energy saving effect. Sharp OLED lighting business promotion center Momoi Heng Hao, deputy director, said: From the beginning of a listing of energy-saving lamps in electronics stores on the demand far exceeded expectations. Today, the factory at least 200,000 a month.
According to Nomura Research Institute (NRI) of the forecast, the global white OLED lighting market in 2008, the 134.7 billion yen (about 100 million yuan), based on the average annual increase of 37.3% in 2012 is expected to reach 478.2 billion yen the year (about 35.7 billion yuan). Moreover, this value is very conservative estimate. With the further decline in the price of OLED products and new vendors to participate, the market should be bigger.
Under the trend of the semiconductor industry, OLED lighting
To light as a stepping stone OLED, OLED lighting industry will sooner or later a tremendous impact on the industrial structure. In the past, the Japanese lighting market in less than 1 trillion yen (about 74.8 billion yuan), has been monopolized by the five lighting giant. Production of fluorescent lamps requires precision glass processing, need to invest huge production facilities, each production line more than 10 billion yen (about 748 million yuan). Under such conditions, the new company is almost impossible to compete. After the dealer purchase, but also the sales cycle is a steady and traditional business model.
The OLED as a kind of semiconductor products, with the existing lighting market environment is different. Semiconductor products as the same as DRAM (memory), LCD, as may face the rapid decline in share price and market competition. Toshiba OLED lighting technology product planning department director, said Kenji Igarashi: 2010, competition will further intensify, there will be 10% to 20% of the price cut. Manufacturers early exit may be a price war.
Although, OLED product price at an annual rate of 20% continues to decline. However, the industry generally believe that, OLED product prices will decline further. The reason is that, in addition to outside lighting, OLED uses is expanding. Now, 80% to 90% of the OLED backlighting for mobile products. In particular, with the computer, the cold cathode tube (CCFL) the replacement, OLED will further increase the output of products. In addition, in November 2009 Sharp LCD TV Aquos market are beginning to use the OLED backlight products.
In addition, the purchase of OLED modules, the installation of power through an extremely simple circuit, you can produce lighting product. Therefore, the equipment investment in the low tens of times compared to fluorescent lamps. In addition, South Korea and Taiwan and other overseas manufacturers are constantly participate in market competition. Competition in domestic markets closed in Japan, may suddenly develop into international competition.
Currently, the ferocity of the new company under the oncoming force, large lighting manufacturers to develop OLED lighting has not yet been time strategy. Former director of the former NRI, said: It was generally felt in the future OLED lighting will become mainstream, but the pace of development is very confused. In fact, we wanted to do something well prepared.
The development of a large company official said: lighting manufacturers to discuss the sales person in charge of OLED lighting, OLED lighting have revealed the fear of feeling. At the same time, they want to continue selling fluorescent lamps. From inefficient incandescent and fluorescent lamps to production of highly efficient implementation of the existing production plan just shortly after the recovery of huge investment in production equipment, before most manufacturers want to continue production of natural or fluorescent.
2012, OLED lighting market dominance will appear dispute
In fact, energy-saving fluorescent lamps in terms of performance and price was very good. Although in some areas, such as the existing lights, guide lights, have already begun to replace the OLED lighting, but the main lighting in the office, efficient fluorescent lamps are still mainstream.
Therefore, the largest lighting manufacturers - Matsushita Electric that will expand the efficient OLED lighting lamps and two camps for the customers to choose. Toshiba Lighting Technology also said that at present mainly producing fluorescent light, next step will invest OLED lighting.
Transition from lighting manufacturers have reason view, OLED lighting may be to admit that in terms of performance relative to the efficient fluorescent lights does have more competitive. Expected to shift the major large-scale production of OLED lighting manufacturers lighting should be the turning point in 2012.
Cost in power consumption, OLED lighting advantage is obvious. Around 2012 to further enhance the performance of OLED lighting, the product price will be further reduced. Therefore, from installation to use a comprehensive cost point of view, OLED lighting is more expensive. In addition, around 2015, I am afraid that the price of OLED lighting is also cheaper than fluorescent lamps.
Change the traditional lighting industry, business thinking
However, when the development of OLED lighting to low prices, high-performance day, not only will replace all existing lighting, but also the lighting market will inevitably lead to atrophy. OLED lighting has 40,000 hours of life. That is, after replacement, there will not be replaced with higher frequency as before. Therefore, how to look for new business growth? The answer is: probably from the closed market in Japan, turned to overseas markets is a way out.
However, there has not been successful so far in Japan lighting manufacturers to go overseas. Three major lighting manufacturers in Europe and America - Philips (Netherlands), Osram (Germany), General (United States) not only for individual small supply of electric lighting equipment factory, and even with the electronic equipment manufacturers, construction companies have also established a supply relationship, so lighting manufacturers would be difficult for Japan to participate in these markets.
However, if the OLED lighting into the mainstream, lighting integration will be greater development. Philips To promote the integration of lighting equipment, lighting equipment company acquired the United States - Genlyte. This allows integration of both equipment and products technical superiority of Japanese companies to enter this market see the dawn. Heat from the OLED lighting technology, fluorescent in terms of control technology, if you want to enter the secure mode of operation of the market, the possibility of Japanese companies, or large (METI.) It can be said, OLED lighting triggered by the new competition will be the lighting market, a stepping stone to the next competition for hegemony.
OLED lighting market started
OLED lighting is known as the new LED lighting. By Mitsubishi Heavy Industries formed a joint venture with the Roma Lumiotec Corporation (Yonezawa City, Yamagata Prefecture) R & D and production of the OLED lighting samples. August 2009 began small batch production, to produce 15 × 15cm panel 4000 to 5000. In April 2010, after verification performance, the large-scale production.
Too directional for OLED, OLED panels can achieve overall LED - light emitting surface, you can achieve as wide as the range of fluorescent lighting effect. In addition, only a few millimeters thick, plastic chassis so if you can bend, almost no heat and other characteristics, demonstrated its superiority as a new generation of lighting.
OLED can be achieved in theory, 200lm / W, 5 million hours of service life. However, the luminous efficiency and service life is the fish and the relationship can not have both at the same time developing organic materials are also many difficulties. At this point, Minolta did not use the usual deposition methods, they are of a similar print newspaper that continuous production of Roll-To-Roll process is successful, will significantly reduce the cost and selling price.
The current OLED lighting does not apply to normal lighting. Relatively speaking, more suitable for those more unique architectural design and special areas. High color, anti-ultraviolet radiation, not heat and other characteristics, making it in the arts and crafts lighting arts are highly appreciated.
On the other hand, OLED lighting, the rapid development of the cold cathode fluorescent lamp (CCFL) has been seriously affected. The past, the computer can be used as cold cathode fluorescent liquid crystal display or LCD TV backlighting, but the trend in the OLED backlight under the cold cathode fluorescent lamps had to develop new uses.
Cold cathode fluorescent lamp life can reach 40,000 hours, and OLED lighting quite. However, the high brightness efficiency than Hf (high efficiency fluorescent lamps). However, in order to save power, often cold cathode fluorescent lamp is very thin and therefore more suitable for compact applications.
To this end, NEC-LIGHTING changes in the cold cathode fluorescent lighting application design, design a lot of used office ceiling, indirect lighting and other aspects of the wall of compact lighting products. In addition, Japan has developed Optrom cold cathode fluorescent lamp fluorescent office lighting straight tube can be directly installed in the existing fluorescent devices.
