Advances in technology, has become the mantra of this age. "The new technology will change everything", which is widely accepted logic. People see, with the unforeseen arrival of new technologies, excellent company to continue to adjust their own, and ultimately survive. "In fact, every birth of a remarkable company, people will see the technology factor, however, technology itself is not the main reason for development of the company have chosen to try to use technology is the development of motivation." Jim Collins "Good to Great," a book says.
March 17, 2010, Toshiba Group announced to stop the production of an ordinary incandescent lamp, which means that Toshiba has a "money machine" of incandescent products through 120 years of glorious history, finally quit the stage of history. Subsequently, the multinational giant announced inroads into China's LED lighting market.
In fact, Toshiba is the global LED lighting market in this turbulent microcosm. Data show that China's LED lighting industry in 2010 to more than 150 billion yuan output value. "2015, LED lighting market in China will reach 20% market share, contributing to industrial scale up to 5000 billion yuan." Nation's largest manufacturer of energy saving lamps - NVC Chairman Wu Changjiang said. Yes, for domestic large and small businesses, tens of thousands of lighting, LED lighting seems to have become a beautiful new world to greet the dawn, especially when most of the lighting company has deep losses in the quagmire of the time. However, it is often the case - the final victory does not belong to the open technique, but the followers of successful business models. For a new technology, how to cultivate the market is the most important.
Renaissance New World
This year in January, the LED in Shenzhen Huaqiang North International Procurement Exchange Center into operation, this is the first large-scale LED market, more than 60 LED display, lighting business presence. In which more than a year ago, the relevant government departments launched the "City of ten thousand ten" pilot project, that is 10 to 2010 20 cities to promote more than 300,000 municipal LED lighting.
Just how LED lighting the fire? "Only gave the 2008 Beijing Olympic Games to bring LED lighting industry by 50 billion business; Shanghai World Expo will be put on the LED lighting up to 10 billion; during the Asian Games in Guangzhou, we provide more than 80 lighting project design, supply of 1000 a variety of lighting products, number of suppliers over one million copies. "Wu Changjiang introduced.
For the lighting business, this is undoubtedly a huge gold field. July 24, the Government announced a "three-year phase-out of one billion incandescent light, while the same number of energy-saving lamp light" schedule. "The government is vigorously promoting energy-efficient lighting, this weathervane will make the whole industry into the reshuffle, industrial upgrading is urgent." Wu Changjiang said. The forecast from the experts is that if the country promoting the use of 1.2 billion energy-saving lamps a year, save the equivalent of annual generating capacity of Three Gorges power plant to 852 billion kWh, equivalent to saving 34 million tons of coal and reduce 91 million tons of carbon dioxide, 78 tons of sulfur dioxide emissions.
Clearly, these data are for the promotion of "low-carbon world," the Chinese government, seems meaningful. Because of this, the end of 2007, the Ministry of Finance and National Development and Reform Commission issued the "promotion of efficient lighting products, financial subsidies to fund Interim Measures," by the central government set up special funds to support the promotion of efficient use of lighting products. In 2008, China's first batch of financial subsidies to energy efficient lighting products introduced over 60 million energy-saving lamps, exceeding the original target of 24% In 2009 the number of financial subsidies to promote energy-saving lamps at 1.2 million.
And domestic lighting companies rush Correspondingly, LED lighting, transnational giants have begun to Follower of fashion. Osram announced the establishment of LED chip production line in Huizhou; Nichia of Japan also plan to set up factories in mainland China, expansion of LED lighting product line; LG Innotek will invest in Huizhou over $ 100,000,000, for the LED package, backlight and lighting application. Allegedly, the project is $ 1,000,000,000 LG Innotek LED global investment in the initial investment.
"2010 is the first year of the LED industry." Wu Changjiang, said, "Since last December after the World Climate Conference in Copenhagen, European countries have varying degrees of energy saving products to increase the intensity of consumer subsidies. For example, subsidies in Italy rate of up to 55%. that by virtue of sales invoices, the government in accordance with the price of 55% of the direct subsidies given to consumers. "According to its introduction, our government is also currently in the form of subsidies to support the use and promotion of energy-saving lamps, this year about the number of subsidies 150000000; and energy-saving lamps in the lighting industry sales growth rate of 20%, of its own growth is 40%.
It is reported that the production of energy-saving lamps in China this year of about 3.5 billion, which means that 80% of the world's energy-saving lights made in China, of which about 60% of exports. "Our earlier demand for energy-saving lamps can be said to be in short supply, as long as produced to sell fear."
Relive
NVC is located in Huizhou City, Guang Yu Hui high-speed next to the Town, 70 kilometers away from Shenzhen, where is the "Lighting of the town", with more than 300 lighting companies, accounting for the national lighting market Qicheng country, only high in Huizhou Zhong Kai area, there are hundreds of LED lighting companies get together here. May 20, NVC Lighting in the Hong Kong Stock Exchange, to attract attention not only shares the same day, but also raises new industry - LED lighting concerns.
It is reported that in Huizhou, LED lighting, there are nearly 80 companies, including NVC, Huizhou, Career, TCL lighting, Yuan Hui Lighting, the United States, Career, Osram these famous brand and improve the industrial chain are rooted here, here lighting companies in China is undoubtedly the most brutal competition area. At the same time, one after another in recent years, Taiwan-funded enterprises in mainland China production of upstream products, such as Ding Yuan Taiwanese companies invested in Wuhan Optical Mao optical element to produce LED chips based; 2009, another Taiwan optical LED production plant Formosa Epitaxy base also settled in Weihai election.
"At present, the LED lighting business home a total of 3000-4000, the size of a little more than 50 famous enterprises." Wu Changjiang said. In fact, domestic lighting industry is still in a state of relive, NVC lighting, Philips, Foshan lighting, domestic market sales of the top 10 ranked companies, and its share of the overall total, but accounted for 13% of the plate. As there is no uniform national standard, LED lighting is still highly fragmented. Such as the Pearl River Delta region has more than 2,000 enterprises, but the products can really stable-to-order business or even less than half.
Cause for concern is that the current competition in the domestic LED lighting industry Although White sword see red, but the real leading enterprises is not happening. Those lighting companies are mostly private enterprises, the annual output value of more than 20 billion only a few companies.
Size of funds is clearly one of the bottlenecks big lighting companies. "We started the business when the capital is the biggest problem, do not do anything, the bank not the borrower." Wu Changjiang said that for private enterprises, which will directly affect the development of speed and long-term business arrangement. Currently almost no market share in lighting business more than 2%. And for the people, the most realistic option is to prefer a few dollars an incandescent lamp, do not want to put hundred of LED lights, also limit the price a large area of the commercial LED.
Integration Time
Clearly, LED lighting market prospects, but for local businesses is challenging, in addition to core technologies to develop the market, consumer acceptance, price, etc., these are LED lighting products for commercial problems. In addition, the entire LED industry chain in the upstream areas of chips accounted for 70% of the profits. This means that more than 90% of enterprises are crowded LED 30% lower profit in the range in a death struggle. "R & D and domestic enterprises in the chip manufacturing giant with a big gap between foreign countries. Second, the lower the overall level of industry, mainly in the low profit margins of downstream packaging, assembly areas, the lack of their own standards and testing system. Third, the blind Investment serious, prone to owning household. These are the domestic short-board LED lighting business. "Wu Changjiang said. Therefore, Chinese enterprises into a mainly rely on exports, value-added products is not high, difficult to carry out the cycle of accumulation of technology, while foreign giants are on the local enterprises to form a "core technology encirclement."
"For a long time, the Chinese lighting industry is scattered and messy situation. Small businesses and more large enterprises small and large scale production of the low level of intensification. With foreign enterprises, the Chinese lighting industry, small-scale, cost Xiabu Qu, quality able to come, more importantly, the business of technology difficult to raise very low ability to resist risks. "Wu Changjiang said. Therefore, LED industry to obtain long-term development must be carried out in-depth industry consolidation and upgrades.
According to its introduction, NVC last July in Shanghai Electric R & D centers set up light sources, the investment of tens of millions. In addition, its large production base in Zhejiang have been put to use energy-saving lamps will form 20 automatic production lines, annual output of 200 million the size of energy-saving lamps, energy-saving lamp production in China accounts for nearly 10% of the share.
Lighting giants are actively engaged in the "enclosure movement" in order to accelerate capacity expansion, took a fancy to the lighting industry, the timing of upcoming major reshuffle. "In the future, we will consider the acquisition of a number of LED lighting manufacturer." Wu Changjiang said, "However, for domestic manufacturers, the most important thing is obviously how to break the technological monopoly of foreign giants, and to innovate."
March 17, 2010, Toshiba Group announced to stop the production of an ordinary incandescent lamp, which means that Toshiba has a "money machine" of incandescent products through 120 years of glorious history, finally quit the stage of history. Subsequently, the multinational giant announced inroads into China's LED lighting market.
In fact, Toshiba is the global LED lighting market in this turbulent microcosm. Data show that China's LED lighting industry in 2010 to more than 150 billion yuan output value. "2015, LED lighting market in China will reach 20% market share, contributing to industrial scale up to 5000 billion yuan." Nation's largest manufacturer of energy saving lamps - NVC Chairman Wu Changjiang said. Yes, for domestic large and small businesses, tens of thousands of lighting, LED lighting seems to have become a beautiful new world to greet the dawn, especially when most of the lighting company has deep losses in the quagmire of the time. However, it is often the case - the final victory does not belong to the open technique, but the followers of successful business models. For a new technology, how to cultivate the market is the most important.
Renaissance New World
This year in January, the LED in Shenzhen Huaqiang North International Procurement Exchange Center into operation, this is the first large-scale LED market, more than 60 LED display, lighting business presence. In which more than a year ago, the relevant government departments launched the "City of ten thousand ten" pilot project, that is 10 to 2010 20 cities to promote more than 300,000 municipal LED lighting.
Just how LED lighting the fire? "Only gave the 2008 Beijing Olympic Games to bring LED lighting industry by 50 billion business; Shanghai World Expo will be put on the LED lighting up to 10 billion; during the Asian Games in Guangzhou, we provide more than 80 lighting project design, supply of 1000 a variety of lighting products, number of suppliers over one million copies. "Wu Changjiang introduced.
For the lighting business, this is undoubtedly a huge gold field. July 24, the Government announced a "three-year phase-out of one billion incandescent light, while the same number of energy-saving lamp light" schedule. "The government is vigorously promoting energy-efficient lighting, this weathervane will make the whole industry into the reshuffle, industrial upgrading is urgent." Wu Changjiang said. The forecast from the experts is that if the country promoting the use of 1.2 billion energy-saving lamps a year, save the equivalent of annual generating capacity of Three Gorges power plant to 852 billion kWh, equivalent to saving 34 million tons of coal and reduce 91 million tons of carbon dioxide, 78 tons of sulfur dioxide emissions.
Clearly, these data are for the promotion of "low-carbon world," the Chinese government, seems meaningful. Because of this, the end of 2007, the Ministry of Finance and National Development and Reform Commission issued the "promotion of efficient lighting products, financial subsidies to fund Interim Measures," by the central government set up special funds to support the promotion of efficient use of lighting products. In 2008, China's first batch of financial subsidies to energy efficient lighting products introduced over 60 million energy-saving lamps, exceeding the original target of 24% In 2009 the number of financial subsidies to promote energy-saving lamps at 1.2 million.
And domestic lighting companies rush Correspondingly, LED lighting, transnational giants have begun to Follower of fashion. Osram announced the establishment of LED chip production line in Huizhou; Nichia of Japan also plan to set up factories in mainland China, expansion of LED lighting product line; LG Innotek will invest in Huizhou over $ 100,000,000, for the LED package, backlight and lighting application. Allegedly, the project is $ 1,000,000,000 LG Innotek LED global investment in the initial investment.
"2010 is the first year of the LED industry." Wu Changjiang, said, "Since last December after the World Climate Conference in Copenhagen, European countries have varying degrees of energy saving products to increase the intensity of consumer subsidies. For example, subsidies in Italy rate of up to 55%. that by virtue of sales invoices, the government in accordance with the price of 55% of the direct subsidies given to consumers. "According to its introduction, our government is also currently in the form of subsidies to support the use and promotion of energy-saving lamps, this year about the number of subsidies 150000000; and energy-saving lamps in the lighting industry sales growth rate of 20%, of its own growth is 40%.
It is reported that the production of energy-saving lamps in China this year of about 3.5 billion, which means that 80% of the world's energy-saving lights made in China, of which about 60% of exports. "Our earlier demand for energy-saving lamps can be said to be in short supply, as long as produced to sell fear."
Relive
NVC is located in Huizhou City, Guang Yu Hui high-speed next to the Town, 70 kilometers away from Shenzhen, where is the "Lighting of the town", with more than 300 lighting companies, accounting for the national lighting market Qicheng country, only high in Huizhou Zhong Kai area, there are hundreds of LED lighting companies get together here. May 20, NVC Lighting in the Hong Kong Stock Exchange, to attract attention not only shares the same day, but also raises new industry - LED lighting concerns.
It is reported that in Huizhou, LED lighting, there are nearly 80 companies, including NVC, Huizhou, Career, TCL lighting, Yuan Hui Lighting, the United States, Career, Osram these famous brand and improve the industrial chain are rooted here, here lighting companies in China is undoubtedly the most brutal competition area. At the same time, one after another in recent years, Taiwan-funded enterprises in mainland China production of upstream products, such as Ding Yuan Taiwanese companies invested in Wuhan Optical Mao optical element to produce LED chips based; 2009, another Taiwan optical LED production plant Formosa Epitaxy base also settled in Weihai election.
"At present, the LED lighting business home a total of 3000-4000, the size of a little more than 50 famous enterprises." Wu Changjiang said. In fact, domestic lighting industry is still in a state of relive, NVC lighting, Philips, Foshan lighting, domestic market sales of the top 10 ranked companies, and its share of the overall total, but accounted for 13% of the plate. As there is no uniform national standard, LED lighting is still highly fragmented. Such as the Pearl River Delta region has more than 2,000 enterprises, but the products can really stable-to-order business or even less than half.
Cause for concern is that the current competition in the domestic LED lighting industry Although White sword see red, but the real leading enterprises is not happening. Those lighting companies are mostly private enterprises, the annual output value of more than 20 billion only a few companies.
Size of funds is clearly one of the bottlenecks big lighting companies. "We started the business when the capital is the biggest problem, do not do anything, the bank not the borrower." Wu Changjiang said that for private enterprises, which will directly affect the development of speed and long-term business arrangement. Currently almost no market share in lighting business more than 2%. And for the people, the most realistic option is to prefer a few dollars an incandescent lamp, do not want to put hundred of LED lights, also limit the price a large area of the commercial LED.
Integration Time
Clearly, LED lighting market prospects, but for local businesses is challenging, in addition to core technologies to develop the market, consumer acceptance, price, etc., these are LED lighting products for commercial problems. In addition, the entire LED industry chain in the upstream areas of chips accounted for 70% of the profits. This means that more than 90% of enterprises are crowded LED 30% lower profit in the range in a death struggle. "R & D and domestic enterprises in the chip manufacturing giant with a big gap between foreign countries. Second, the lower the overall level of industry, mainly in the low profit margins of downstream packaging, assembly areas, the lack of their own standards and testing system. Third, the blind Investment serious, prone to owning household. These are the domestic short-board LED lighting business. "Wu Changjiang said. Therefore, Chinese enterprises into a mainly rely on exports, value-added products is not high, difficult to carry out the cycle of accumulation of technology, while foreign giants are on the local enterprises to form a "core technology encirclement."
"For a long time, the Chinese lighting industry is scattered and messy situation. Small businesses and more large enterprises small and large scale production of the low level of intensification. With foreign enterprises, the Chinese lighting industry, small-scale, cost Xiabu Qu, quality able to come, more importantly, the business of technology difficult to raise very low ability to resist risks. "Wu Changjiang said. Therefore, LED industry to obtain long-term development must be carried out in-depth industry consolidation and upgrades.
According to its introduction, NVC last July in Shanghai Electric R & D centers set up light sources, the investment of tens of millions. In addition, its large production base in Zhejiang have been put to use energy-saving lamps will form 20 automatic production lines, annual output of 200 million the size of energy-saving lamps, energy-saving lamp production in China accounts for nearly 10% of the share.
Lighting giants are actively engaged in the "enclosure movement" in order to accelerate capacity expansion, took a fancy to the lighting industry, the timing of upcoming major reshuffle. "In the future, we will consider the acquisition of a number of LED lighting manufacturer." Wu Changjiang said, "However, for domestic manufacturers, the most important thing is obviously how to break the technological monopoly of foreign giants, and to innovate."
