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Your Location:Home » News Center » Costs continued to fall impact panel LED holiday shopping season retail price of LCD TV
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Costs continued to fall impact panel LED holiday shopping season retail price of LCD TV
Publish date:2010-12-31        Views:83        Back
Urgent to find the most cost-effective procurement projects on the occasion, LCD TV (LCD TV) is still on the list of items they wish to purchase preferred. According to market research firm The NPD Group's data, the use of LED-backlit LCD TV, the average price of 1,106 dollars, from October 2009 to October 2010 one year, were down 44%; the traditional cold-cathode tube ( CCFL) backlit LCD TV prices fall significantly, the annual decline rate of 24%, the current average price of only $ 435.


"Continued to point out leaflets during the holidays, flat-screen TVs will continue to be a Black Friday holiday selling electronic products. This year, retailers will attempt to slow by more LCD TV price declines and increased market penetration of households, to make up the number of months of flat panel display products revenue recession. "NPD industry analyst Ross Rubin, executive director, said:" When the LED backlit TV prices fall faster than that of conventional LCD TVs when, LED backlit TV will continue to have a significant price advantage. "




When the LED chip prices fell steadily on the occasion, LCD panel prices has become more complex and dynamic; experienced an economic downturn, the market demand is also rapidly than expected return to 2009 levels, and supply chain vendors are also half of the year quarter to the state is facing a shortage of the product, resulting in first half of 2010 LCD TV panel prices. As the entire LCD TV supply chain, takes three months of operation, rising panel prices will make the first half of 2010 will drop the retail price of easing.




"As LCD TV profit margins of these products continue to become less, when the brand and the retail price you want to promote activities, to some extent required to obtain a supply chain vendor's mercy;" DisplaySearch director of North American TV market research said Paul Gagnon : "This result will be the growth of certain market cooling, such as the U.S. market; often occurs when such status of industry cycle will once again affect the supply chain, including key components such as LCD TV panel demand fell, resulting in supply the result of excess. "




LCD TV panel prices from second quarter 2010 decline again, especially in the 32-inch and 40/42 inch products, which is the most popular two sizes; compared to third quarter of 2009, these two size panel prices in the third quarter of 2010 fell by 10% and 5%. "The second quarter of 2010 and the third quarter of 2010 falling panel prices will directly affect the fourth quarter of 2010, the retail prices of holidays. If Consumer prices are still very sensitive, this will help the United States increased demand for the local market. "Gagnon concluded.