LED lighting industry to bring new industrial opportunities, Kingsun with traditional lighting giants on the same starting line, and even run faster.
Last year, Dongguan Kingsun Optoelectronic Co., Ltd. Chi Huang, general manager with the highest power LED (light emitting diode) street lamp project found Science and Technology Department of Guangdong Province, hoping to construction under construction in the Guangdong Science Center's plaza and road lighting systems, this move in the domestic LED lighting caused no small waves. Power is equal to or greater than 1W high power LED lighting system to include Philips, Osram and GE Lighting industry giants have coveted these areas, but due to technical, market and other issues, when few companies in the domestic production, even if there sporadic applications, mostly due to the problem of the product itself failed. LED lighting in the area of the face had no Kingsun contribution of the Guangdong Science and Technology Department of the reaction of some indifference.
Guan Zhi Huang is also very clear that the Guangdong Science Center, this project has no small difficulty: "If successful on the First World War fame, if it fails in this line also did not try." Companies popping that the industry is, this little-known in the LED lighting business is not only successful completion of the Guangdong Science Center, this landmark project, and surging, with more than 1 year to become the largest supplier of high-power LED lighting products in 2008 Kingsun LED high-power lighting product revenue is expected to exceed 1 billion yuan. From the world's largest outdoor decorative lighting manufacturers to today's high-power LED lighting products, major suppliers, this and the "light" hit and leveraging more than ten years LED technology company dealings, once again lit his own future.
Driving force of innovation
Kingsun has a more than 400 people in R & D team, which many of them from the United States, Hong Kong and other countries and regions, "foreign aid." Chi Huang crown with the words, "Our R & D than competitors in the industry more than the combined total." China is the world's largest producer of lighting and lamps, the lighting industry in 2006 achieved sales revenue of 160 billion yuan , but mainly concentrated in low-end products, only 18% of the global market, the industry is big but not strong, competitive landscape confusion, most of the enterprises in low value-added product market price war. Kingsun is one of the few in this market, "eat through innovation" the enterprise, it is this innovation to enable them to survive the increasingly harsh environment for the export industry was a living space, has become a constantly adjust its product mix, industrial upgrading The main driving force.
High-power LED lighting into the market before, Kingsun is the world's largest supplier of outdoor lighting products are mainly exported to Europe market, used as an outdoor Christmas decoration. In Western countries, Christmas birth to many industries associated with this, such as Christmas trees, toys, Christmas decorations, Christmas lights is one of them. Early 90s of last century, processing and manufacturing industry gradually transferred to China, Kingsun are catching up with the tide of the industrial transfer. Although the initial margin and good, but the rules of the game industry is very cruel.
As the Christmas industry, seasonally very strong, only 1 year sales opportunities for participating enterprises, the ability to seize this opportunity to attract buyers eye, can determine life and death business. "To constantly have new things to better price to attract buyers interested in you." Worked hard in the foreign trade sector for over ten years, can be brutal competition in the market in the unbeaten, Huang Chi, said the crown is dependent Kingsun innovation. Innovations include two aspects: technological innovation and variety.
1996 Kingsun developed a light metal framework is made frame made of iron in various shapes, such as deer, Christmas trees, decorative lights and then in the above, although the reason is very simple, but at the time to do Christmas lights in lieu of factory, this is one of the few innovative products. To this end a special trip to the United States, Chairman Li Xuliang applied for a patent. As the hands hold the patent, from 1996 to 2000 Kingsun as the sole supplier of formwork light invincible in the market, "almost closed eyes offer", the profit is also very impressive, "is simply profiteering," Huang Zhi memories of her crown "good old days." It is this "innovation" to harvest Kingsun Enterprises pot of gold.
After tasting the tremendous rewards of innovative products, the more attention Kingsun investment in R & D, constantly looking for high value-added products. Metal framework around the existing lights, add new features Kingsun launch electric version. And expand product lines into the city landscape lights, city lighting engineering. Continuously enriched with the application area, research and development Kingsun also by the product form, structure, research and development into a deeper level of light brightness, color, power consumption, and the light source of the technical indicators.
In fact, from 1996, the ground on the lighting project for the Government to do was the greatest experience is too much power incandescent lamp that is free of charge to the customer to do some landscape lights, people are not willing to use. The industry to develop, they must solve the energy problem, and incandescent color is very dull, unlike the LED, different color of light itself can be issued. Kingsun 1998, began to consider the source of innovation, try to use more power LED instead of incandescent, and all this for the future they will enter the LED field foreshadowed.
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