The context of economic globalization, the world economy between the closely than ever. In the current LED (semiconductor lighting) the production chain of the international financial turmoil, energy-saving environmental protection and development of emerging high-tech industry situation, many local brands of LED enterprises to collapse, the LED is to become the hot topic within the industry.
"Opportunities will only be left to those who are prepared." Dongguan Kingsun Optoelectronic Co., Ltd. as the LED industry, leading enterprises in Dongguan, Dongguan seize been included in "construction of the modern industrial system," the opportunity to target the domestic high-power LED lighting market prospects, decided to put 500 million yuan huge amounts of money, re-integration of production capacity, accelerate the "fist" product training, increase marketing efforts, courage and wisdom with Advanced drawn on a magnificent new development blueprint.
Invested heavily in turning crises into opportunities and then draw a new chapter
"Sleepless nights" to describe the scene is brightly lit at night, but when it became the ultimate goal of an enterprise, the poem itself must in turn will add richer content. Founded in 1993, Dongguan Kingsun Optoelectronic Co., Ltd., is a dream With the birth and growth. 16-year history, has finally created the enterprises in the Pearl River Delta from the LED industry's reputation bird, but also to the Master from the ground more than 2,000 dream one step closer.
"The global financial crisis began last year to make the domestic LED industry be affected, mainly in the part of the business confidence frustrated, etc. weak exports, but the 'danger' also has 'machine', for some strength, hard-LED products enterprises, this is actually a good time to upgrade, the key is able to seize this opportunity. " Kingsun Lixu Liang, chairman of the prospects of industrial development that the state has invested 4 trillion to expand investment in infrastructure, governments at all levels of energy-saving environmental protection and high-tech industry development support, strong domestic consumer demand, LED products, scientific and technological content large room for improvement and so on, is this "crisis" contained in the "machine."
It is also the opportunity for development based on the depth of understanding and grasp Lixu Liang Qin led the Master in solidarity, through joint research and development of high-power LED energy saving Tsinghua lighting project be included in Dongguan City, four additional projects to be one of expansion - "modern industrial system project," the opportunity to invest 5 million yuan of money, works to improve the industrial chain in two phases, a breakthrough for enterprise development to build the new base. Among them, the investment of more than 110 million yuan in a project was completed late last year in Changping, Hengli Town, in the nearly 3 billion investment in the second phase of industrial park construction project has started construction, the current project is on schedule and progress. Will build 10 high-power LED Jiangzai product lines, with a total floor area of up to 30 million square meters, and has an annual output of 800 million LED tubes, lighting the production capacity of 350,000. Meanwhile, on the ground in the next two years will be invested 130 million yuan for construction of demonstration projects, expanding the sales market.
Competitive products market, the market favored extension
Enterprise should have a broad market, must have excellent products, good product, you must have strong technical strength and talent. With Tsinghua University and other colleges with the "production, learning and research," the deepening of cooperation, Kingsun recruit talent from a walk, the introduction of technology to conduct independent research and development process, not only to declare the success of the 200 patents results, and company's products have been continuously enriched, and now already has a road lighting, interior lighting, decorative lighting, LED displays and other products of the development, production and marketing capabilities, and in the province and outside of the city lighting projects emerge.
High power LED energy saving lamps is in the range of products Kingsun "fist" products. Technical use of this product with independent intellectual property rights of the wireless enterprise control system, remote control of lighting, both of the lamps for remote and off and dimming, but also work the remote collection of electricity lighting, temperature and other data , but also save a lot of labor and maintenance costs. Energy is also a distinctive feature of the product, the use of secondary non-imaging optical design system, circuit drive systems and other advanced materials, compared to traditional high pressure sodium lamps save energy by 60% or more, also has a stable and light a small decline, no pollution characteristics.
Depth of the market through development, into the New Year, Kingsun LED high-power energy-saving lamps and other news of success in marketing products. Not only in the Guangdong Province Guangzhou, Shenzhen, Dongguan, benefits and other cities of the lighting renovation project Lande opportunities, market expansion outside the province is good news continued. Following the aircraft passed the post Guangshao highway tunnel after the acceptance of energy-saving projects, 1 month, Kingsun provision of undertake before the Beijing Hutong, Xicheng District, scheduled street reconstruction project was completed in investment.
Kingsun Chairman Li Xuliang said that this year will rely on Kingsun distributed in northeast, north, east, south and other places in the eight markets radiation and distribution center in the country to increase energy-saving LED street lamps and other products, including the promotion of efforts in the new round of competition in the market for a larger share.
Seizing an opportunity to strive to become the vanguard of Dongguan enterprises
Kingsun the rapid development of Dongguan city leaders have also been great concern recently, as vice mayor of Dongguan City, Bo Steering Group made a special trip to the rate of enterprises in Dongguan on the declaration of the provincial key projects are high-power LED energy saving lighting project progress for supervision. Kingsun into Bo on progress of the project expressed satisfaction and hope that through grasping the R & D enterprise, focus on production, focus on marketing, high-power LED energy saving lamps continuously reinforce the basis for industrialization, improve core competitiveness, expand market share to speed up the process of LED lighting civil, LED industry, striving to Dongguan, the vanguard of a new round of development, and promote better and faster development of enterprises.
"Kingsun high-end items are included in municipal key projects, we are very excited that the Master stick handling to upgrade the road is correct, but also strengthened in the current global economic downturn, we continue to develop LED industry's confidence and determination. "Li Xuliang business development prospects in the prospect of full of pride, he said, the journey in the new development, although Kingsun increase production capacity, improve product quality and expand the customer base and so there is a long way to go, but he believes that, through the "production, learning and research," the deepening of cooperation and enterprise core competitiveness steadily, Qin Master confidence and determination go farther and higher.
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