Recently, the second set of CCTV, "China Business Report" on the ground conducted a special report on the optical. This is the last on December 13 CCTV "Evening News" special report, the CCTV Kingsun the second focus. 7 minute in the news screen, Kingsun Chairman Li Xuliang talking about the - from the production and sale of decorative lights to a short but brilliant sharp contraction in exports, into the LED street lights from a few months of this year, clocked 600 million to per order ... ... and now part owner of the different state of mind, he and the entire Pearl River Delta on the LED industry, the economic development prospects are very optimistic and gave away the ground on the secret of survival and development of optoelectronic: "strive to become competitive creative! "
CCTV Focus: Kingsun adverse economic development miracles
Business pressures, market shrink, how to break the present deadlock China's manufacturing industry, which is placed in front of a business exam. March 28 "China's Financial Report", to focus eyes on the ground against the market trend on the photoelectric rapid development. "We used to do the export, several hundred million ten traditional lighting products, as exports and the price is not high do not, overall profit dropped by 30-40 percent." Li Xuliang straightforward to say that in such a predicament, Kingsun timely adjustment of product structure, and accelerate the innovation of traditional products such as decorative lights at the same time, high-power LED lights formed the core of the series, so that enterprises in this final times of financial turmoil in the adverse economic development of the wealth achieved a miracle. Day, the face of the lens CCTV reporters, Li Xuliang 7 minute program, from the grasp ideas, re-innovation, seeking a breakthrough in terms of success on the ground on the optical interpretation of the road were.
Creativity as a selling point: each year 500 new models
"To constantly have new things, can fetch a high price to attract buyers to your interests." Li Xuliang talked concise. He said Kingsun adjust development strategies, the current main LED street lamp market, but did not give up for over ten years of traditional decorative lights, still has introduced new products - at least 500 models introduced new decorative lights, to innovation and product development of domestic and foreign markets.
How to keep outdoor decorative lights in the shape of the creative side, so that people do not have the visual fatigue? Li Xuliang said: mainly rely on R & D and design. Kingsun has a more than 400 people in R & D team, which many of them from the United States, Hong Kong and other countries and regions of the "master." Kingsun designers and even asked the United States designed in the United States, so that the enterprise product ideas closer to American tastes. Kingsun 1996 to develop a light metal framework, which was one of the few innovative products, Li Xuliang a special trip to the United States applied for a patent. As the hands hold the intellectual property, from 1996 to 2000, Kingsun as the sole supplier of light metal framework on the market invincible, are very profitable, this "creative" Let Kingsun taste the sweetness. Subsequently, the ground surrounding the hob lights on optical technologies and market advantages, continue to add new features, but also introduced electric version of products.
Currently, many companies rely on low value-added products when the price war, Kingsun has gradually developed into one of the few "eat through innovation" the enterprise, it is this innovation to their competitive environment in the brutal received living space, but also to constantly adjust its product mix, upgrading its industries and lay a solid foundation.
Innovation Zaizhuhuihuang: orders over 600 million yuan this year
Li Xuliang In an interview, also said that at present, Kingsun has been the construction of a 500 km road LED street lamp demonstration project, which is the first in the domestic counterparts. Moreover, in the international economic situation is not favored in 2009, just a few months has exceeded the company's orders 6 billion mark.
Innovative ideas throughout the development, production, promotion of the whole process, perhaps KINGSUN LED lights so popular brand the main reason. Kingsun review the history of dominating LED industry to easily find Lixu Liang and his team of creative and innovative entrepreneurship extreme importance.
When the traditional decorative lighting market, the sharp decline of foreign demand, exports of mounting pressure, they promptly locked in a strategic vision as the "sunrise industry in the 21st century," the LED lamp body. In the high-power LED lighting, LED light packaging companies need to address the process of cooling caused by the more powerful, the light fades and other issues. Into the "new battlefield" Li Xuliang learned: Tsinghua University is committed to high-power LED lighting systems and innovative applied research breakthroughs. Leveraging talent from overseas can successfully solve this problem? Through contacts and negotiations, both sides quickly into substantive cooperation.
April 2007, Kingsun Semiconductor lighting co-founded with Tsinghua University Institute of Technology, Guangdong Province, set up semiconductor lighting technology and application engineering center, LED packaging factory, lighting plant, lighting plant, forming a complete
The whole of the LED industry chain in the high-power LED application technology R & D, LED products, packaging, high-power LED secondary non-imaging optical system, cooling system design, circuit drive system, intelligent control system, and wireless communications to achieve a major technological breakthrough. Energy, water, dust, safety LED lights will soon open KINGSUN brand in the domestic market, in the province and Beijing, Hainan, Zhejiang and other markets are truly spectacular.
From outdoor lighting to low-power LED, and then to high-power LED, creativity, innovation and rapid transformation Kingsun become a powerful driving force. Timely restructuring, independent innovation, so that Kingsun grasp the opportunities in the global financial crisis footing. Standing on the threshold of a new enterprise development, Li Xuliang started a new development thinking and planning, but one thing has not changed, it seems that his deposition to the bone of the calm, resolute and high morale. "LED energy-saving products, and how better to promote? How to impress the hearts of the people? Indoor lighting to energy-saving lamps in a more expensive, more creative, more personality ... ..." Now, Li Xuliang Kingsun has led people, riding on a new journey.
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