LED industry, the rapid rise of many lighting companies have been attracted to join them, but the development, production, promotion problems allows the slow progress in most enterprises, can only "hope City disappointed," However, this situation is expected to ground with the industry leaders extended to the peers on the photoelectric "hand of cooperation" to change.
"Peers may not be rivals, and we sincerely hope to have colleagues and we have established strategic partnership." Recently, LED industry leader Kingsun Lixu Liang, chairman of the Guangzhou International Lighting Exhibition invitation to industry peers, sharing of resources by the parties that would like to , complementary advantages, to increase competitiveness, together upper hand at home and abroad in the LED market.
Kingsun looking for partners
Saying that "the peer is the enemy," but words used in Kingsun who is clearly not appropriate. Because in recent days at the Guangzhou International Lighting Exhibition, Kingsun display their products in addition to careful, there is a more important task is to show from 26 countries and regions, customers, experts and scholars and more than 1,500 lighting frequency extension on behalf of the enterprise, "olive branch" in the hope they can win with the ground work on the photoelectric, the establishment of comprehensive strategic partnership.
"We made a 'win-win situation together' strategic concept, its core content is the 'brand sharing, cooperation and win-win'." Kingsun Chi Huang, general manager introduced the crown, once the model of full cooperation, the two sides entered into a strategic partnership on the ground Optical all the achievements will have to share with them, including the brand and technology export, joint R & D and project reporting, production lines, R & D system, detection system construction, ODM / OEM, set of procurement regulations, design, marketing support, joint investments, Products, VI image of the design and construction.
In addition, partners can share Kingsun cooperation with Tsinghua University and other institutions of higher education technology research and development platform and results of ten years of market development, and through Kingsun international and domestic marketing network, learn and master the international forefront of technology, improve the integrated semiconductor lighting industrial chain R & D capabilities.
Complement each other hoping to seize the market opportunities
As the invention of optical technology and has the world's second most LED Case (over 500 km length, the use of nearly 30,000 street lights) and famous enterprises, the market operation Kingsun ability no doubt, with an industry source as saying, " size and operational capabilities far beyond peer, "positive attitude at this time also reduces the so-called competitors to cooperate to find a hot time in the industry lead.
In this regard, yellow crown Chi explained that companies that "work together win-win" strategy, in fact, wanted by each other's needs, complementary way to enhance each other, competitiveness, and enhance their influence in the market, so in order to force the siege of LED market LED industry in opening up the upper hand at home and abroad. "Right now many in the LED manufacturing enterprises, especially the Pearl River Delta for more, but are a minor, even if they have different strengths and expertise, funds are often trapped in a small or small, can not toss a few was eliminated under the influence of the LED industry, but if companies can establish a comprehensive cooperation, mutual advantage will grow or expand exponentially. "
It is understood that Kingsun's products are high-power LED lights, solar lights, tunnel lights, lights, batteries, fans and other 110 kinds of LED lamps, many of which are patented products, other products in addition to Beijing, Tianjin, Shanghai Guangdong and other regions hot, but also exported to Southeast Asia, Australia, Europe and international markets, can be described as strong. "Right now, if a 'peer' to cooperate with them, either from the speed of product innovation or R & D point of view, should all earn no loss." LED, a buyer from Beijing said.
"Shining stars" were pushing the Chinese LED industry
It is gratifying that, on the ground in the light show on the optical counterparts to convey to the cooperative information soon, there are some LED companies eager, to join hands to show interest.
"There is an American counterparts, to our booth every day to take pictures of Kingsun strong R & D capability and improve the industrial chain is very appreciated, have already expressed intention to cooperate." Lixu Liang eyes firmly said that in the LED industry, "Zhongxingpengyue" should not become the ultimate pursuit of "shining stars" is a common development to promote the industry, the ideal state.
"The current development of LED industry is more complicated international economic situation and downturn in one hand, on the other hand is the country's efforts to increase infrastructure, LED industry is also getting better and better internal environment, in which case, how to use the advantages of resources, give full play to the brand influence, for the LED industry to accelerate the development of far-reaching influence. "China Lighting Association chairman Chen Yansheng that Kingsun initiated the" Unite and win-win "concept, called the integration of resources for the LED industry, an excellent example of interoperability advantages.
However, the industry that the country is increasing investment in infrastructure and support on the basis of LED industry, if from the policy and funding to increase efforts to support the LED industry, while the concentration of superior resources to build a world-class national semiconductor lighting brand, will promote faster development of LED industry.
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