In the upcoming 60th anniversary of the occasion, marking the World Square LED (light emitting diode) display size of the central area of Tiananmen Square, the most large-scale LED display, high-definition has been recently successfully completed pilot. HD picture magnificent bright, colorful, colorful patterns that appear on the display and eye-catching slogans, attracting a large number of Beijing residents and tourists have come to visit, pictures. The successful installation of large LED display, the LED industry leaders --- Dongguan Kingsun Optoelectronic Co., Ltd. manufacture and installation. Tiananmen Square, large LED display, experts say Kingsun LED from hundreds of domestic and foreign counterparts of the fierce competition, the 60th anniversary of the Tiananmen Square successfully completed large-scale LED display projects, both enriched for the 60th Anniversary celebration, but also demonstrated enterprises in technology, service and brand, etc. prowess.
The construction of large Kingsun LED display, located in the middle of the People's Heroes Monument and the Tiananmen Gate, with a total area of 250 square meters, with the number of high-quality LED display up to 300 million, with points spaced 16 mm full-color LED pixels, point of the entire screen resolution of 3072 × 320 points, remote synchronization, high-definition digital display, the quality, technically undergo a rigorous test. In function, it not only with text, video and image display functions, and can achieve single-screen full-screen, multi-screen display and multi-image simultaneous split screen display. National Day celebration, attended the event from the Gate of Heavenly Peace Party and state leaders, the positive view that this group of large LED display content.
"Tiananmen Square, large LED display projects different from the general sense of the LED projects, successful businesses is a tough battle, it is a research and development, production, supply chain management services, a rigorous test of overall strength, the enterprise must has a very solid base for development. "An industry source pointed out that such stringent conditions, the successful bidder Kingsun, relying on the technical strength, product quality, service and brand image formed by the overall strength, but also Kingsun in the domestic market and experience of ten years of work accumulated results.
In order to promote the smooth implementation of this project, recently, leaders of relevant departments to inspect Kingsun, and the ground on the production and development of advanced optical technology, strict quality management, professional high-end products has left a deep impression. Experts also said: "The LED display contractor's requirements are stringent, there are many Kingsun LED mature application model works, there is excellent product quality and leading technology, which is the successful bidder for Kingsun important reason. "In a press interview, Beijing Kingsun person Ping Mingkang company, said:" Tiananmen Square, large LED display on the implementation of projects, each of us from small details the project to proceed, from participating in the tender to the late pre-construction and installation, all organizations responsible for the implementation team, and strive to show our side of the most professional. "Kingsun Chairman Li Xuliang, said:" The successful bid, given Kingsun richer social responsibility. From the perspective of the whole industry is on the ground promote the development of photovoltaic industry, mining industry, the market and give concrete expression; on their own terms, it is an encouragement, and encouraged, we will take this opportunity to research and development in technology, product innovation and brand to build on the temper, China's semiconductor lighting industry to promote sustainable healthy and stable development to assume greater responsibility. "
Kingsun: China International Optoelectronic Exposition successful debut
Recently, the 11th China International Optoelectronic Exposition was successfully held in Shenzhen Convention and Exhibition Center, Dongguan Kingsun Optoelectronic Co., Ltd. as the participants of the LED (light emitting diode) one of the leading enterprises in the Expo showcased new products and upgrading the design and after production process, become the highlight of the show, one by the Chinese and foreign investors attention.
As the largest photovoltaic technology exhibition, although in the context of the international financial crisis, held, subject to the sound development of the situation of the industry, this light not only did not reduce the size of Fair and Exhibition, but the increase in 2100 attracted a total foreign Optical exhibitors, the exhibition area of 70,000 square meters, many of them CREE, Kingsun and other industry giants.
Prominent position in the exhibition hall booth Kingsun after Kingsun staff carefully arranged in a number of booths is very eye-catching. The booth in the form of illustrations, on the ground on the energy-saving LED product features, product characteristics, production scale, enterprise power, honors, demonstration projects described in detail. Illustrated board designs, exquisite new high-power LED lights, tunnel lights, warehouse lighting, gas station lights, light guide, home lighting products, and specializes in energy-efficient lighting solutions, coupled with excellent field staff explanation, the ground on the stand throughout the exhibition soon became the "focus." In the 3-day exhibition, Kingsun products are very popular, and foreign businessmen have come to the consultation to understand, obtain information, showing a keen interest and willingness to cooperate. On the opening day, Vice Minister Cao Jianlin and other related leadership also came to the show site, the ground on the front of the booth, they promote LED lighting panels and exhibits were carefully watched, and listened to staff on the handling characteristics of the introduction of energy-saving products. Kingsun through continuous technological innovation, more than LED technology successfully overcome difficulties and has developed high power LED street light series of LED products represented. These products are not only energy-saving than traditional high pressure sodium 60%, but also has optical decline of small, stable and high efficiency, no pollution, long life and so on. Related to the leadership on the ground on the products showed a great interest, they also hope Kingsun such as saving a group of industry leaders, to continue to increase scientific and technological research and development, increase market competitiveness, development of energy-saving business contribution to build a resource-saving and environment-friendly society to actively help.
Ground on the stand also attracted a lot of media attention, including China Central Television and other media also conducted a live interview with reporters. Shenzhen Kingsun Wen Qi, general manager of energy-saving technology that can be made on the ground of today's success stems from strong corporate R & D strength, package and application capabilities and accurate market positioning. According to reports, in recent years, Kingsun increase in R & D investment in the semiconductor lighting, integration of industry resources to build all kinds of advantages the high-end technology platform, and actively develop domestic and international markets, energy saving LED products in the industry has been formed good reputation. High-power LED lights on the ground, for example, last year, the product was listed as national key new products, was named energy label products in Guangdong Province, Guangdong Province Development and Reform Commission and was listed as key construction projects.
Chairman Li Xuliang on the ground by the Dongguan City Award
Recently held in Dongguan City Science and Technology Awards 2009 Conference, LED industry leaders, Dongguan Kingsun Optoelectronic Co., Ltd., Li Xuliang as good entrepreneurs, won the 2009 Honor Award for Science and Technology, Dongguan City Mayor Award category.
According to reports, in Dongguan City Award, established last year, the form must be reviewed by the expert review, site inspection, evaluation and other aspects of public notice, signed and by the mayor of Dongguan, a certificate and prize winners. Winners include two types of entrepreneurs and technology leaders. The award specifically granted in science and technology innovation a major breakthrough for industrial development, business growth and outstanding contributions of entrepreneurs, technology management, or in applied research and technology development and other outstanding contributions to the work of scientific and technological innovation, technical expertise from the leading role personnel.
Li Xuliang to receive this honor this year's top entrepreneurs, has also traversed an extraordinary development. He Changping Town, Dongguan, in 1993 the company founded on the ground, started off some of the major areas in the metal parts processing, after several years of hard development, on the ground in 1997 has developed into a staff of more than 2,000 people, set the hardware and lighting design, production and sales in one of the modern enterprise. With the accelerated development of enterprises, Li Xuliang decisive lead on the implementation of the restructuring and development strategy of ground, from the hardware industry in transition to the LED lighting industry in 2007 to complete share reform work, set up Dongguan Kingsun Optoelectronic Co., Ltd..
Today, Li Xuliang has led Kingsun, and Tsinghua University, Northwestern Polytechnical University, Zhongshan University, Electronic Science and Technology University, and other domestic colleges and universities to carry out a wide range of research cooperation, the formation and application of semiconductor lighting technology Research Institute, Guangdong Province, semiconductor lighting Technology Engineering Center, the high-end R & D platform. In high-power LED package, the development of alternative general lighting applications, street lamps, tunnel lights and interior lighting, and other services made a major breakthrough, with more than 100 international, national invention and utility model patents, and become the first production scale and Asia the largest production base for semiconductor lighting products, but also the industry's only a demonstration project of the construction of LED lights over 500 km of the enterprise. The main LED lighting products have passed the provincial science and technology achievement appraisal, assessment of Guangdong Province by the energy label products, brand-name products in Guangdong Province and so on, and was included in the "National Key New Product" scheme. Miracles in the creation of business development at the same time, Li Xuliang energy-saving buildings in China are also elected vice chairman of the Technical Committee, Chamber of Commerce vice president of private enterprises in Guangdong, the Guangdong LED Industry Alliance President, Young Entrepreneurs Association, Dongguan City, Dongguan City, the joint business Vice Chairman, Vice Chairman of Dongguan City Youth Federation and was elected Dongguan Municipal People's Congress.
Kingsun integrate industry resources to lead the semiconductor lighting industry
Key words: industrial upgrading
From 1993 on the ground has been created through 16 years, from nine staff development to the current 6,000 employees, factory area of 280,000 square meters. Ground on the early years of outdoor Christmas lights are doing the production and export, has done the world's first location, and transformation of traditional industries --- the first step to begin in 2004 applied R & D high-power semiconductor lighting products, from traditional industries to upgrade high-tech industry, decorative lights from the traditional labor-intensive manufacturing to high-tech semiconductor lighting industry transformation. Key words: resource integration
Semiconductor lighting is not only new energy, is energy conservation industry has become global in recent years, one of the most promising high-tech, officially opened the prelude to a comprehensive alternative to traditional lighting. Semiconductor lighting technology innovation is changing the history of centuries of traditional lighting, semiconductor lighting power than traditional lighting products for over 60% life up to 5 years -10 years, is the most sought after industry, 3 years -5 years will form a super-size hundreds of billions of LED industry cluster, the prospects are very bright. Kingsun precipitated by deep historical and industry experience, has been focused on the integration of five major industry resources:
1. Excellent talents, and the integration of R & D resources
Elite talent pool in the industry sector, to Tsinghua University, State Key Laboratory on Integrated Optoelectronics, lead, Kingsun to equity, options, royalties, etc. the combination of the industry's top senior scientific research personnel at home and abroad, invest a lot of R & D funding, established a high-power LED secondary non-imaging optical system, cooling system design, circuit drive system, intelligent control system, wireless communication and other aspects of professional research team, and increasing the height of huge salary commission to encourage R & D personnel. Currently more than 300 R & D team, already has more than 200 national and international patents, of which more than 40 invention patents, 95% of the world's chip patents concentrated in the U.S. and Japan, while the applications of more than 60% of patents in Kingsun. 2. The integration of domestic and international leading research institutions
Science and technology sector in the provinces and cities under the guidance and training, starting in 2006, Kingsun has cooperated with the Tsinghua University, China University of Technology, Fudan University, Harbin Institute of Technology, Beijing University of Technology, Northwestern Polytechnical University, an in-depth a wide range of industry, academia and research cooperation; in product design and Tsinghua Academy of Fine Arts, Central Academy of Fine Arts, China Academy of Art, Guangzhou Academy of Fine Arts This four combination of Asia's top design schools to conduct an exclusive strategic cooperation for the development of LED lighting products, has created and forward-looking product design, product design on the ground level to maintain the lead. It is reported that research institutions on the ground including the ground on a semiconductor lighting technology Research Institute, national laboratories and engineering research and development center in Guangdong Province, the National Engineering Center Engineering Center of Guangdong Province, post-doctoral workstations. In addition, semiconductor illumination, middle and downstream industry chain, the ground on the weaknesses, key focus on the best at the middle and downstream packaging and applications, and in the global arena with the United States National Laboratory, Korea National Laboratory and professional design, chips, materials and other fields of research cooperation, to ensure that the ground on the worldwide leader in packaging and applications to achieve low product cost, quality, and cost advantages of the goal, to create a strong market competitiveness and appeal. 3. The integration of domestic and foreign markets channel resources
Period of development and breakthroughs in the industry, Kingsun launched "together win-win" strategy, through nearly 10 years of industry exploration and large-scale capital investment over the years, accumulated R & D, design platform, the scale of production experience, with more than 200 patented technology and excellent management, business model. Handling domestic and foreign counterparts will share these experiences, the adoption of a technology, brand and investment strategy for the market, the joint local companies jointly develop the local market throughout the country such as Henan, Liaoning, Shandong, Shaanxi, Jiangsu, Sichuan, Chongqing, Nearly 20 large-scale strategic cooperation projects being implemented.
4. The integration of capital
5 years, the state, all levels of government in Guangdong Province in terms of policy support for very large on the ground. In addition, the domestic and international capital have focused on the ground, together with its annual profits on the ground and large-scale additional input to make it a healthy and benign form of capital operation platform.
5. The integration of business models
Ground on the positive integration of financial resources, government purchases, investment in semiconductor lighting products only 10% -30% of the funds, the remaining funds tied up by the ground on the energy companies to financial institutions or financial or EMC mode technology to solve the government's power to save fees and other cost savings each year returned to financial institutions or energy companies. It is understood that Kingsun Insurance Group has been cooperation with the Chinese people, by the Chinese People's Insurance Company of semiconductor lighting products for quality insurance coverage 95% Peifu uniform, insurance and warranty for 3 years to 5 years. Kingsun leading business model, perfect quality assurance system, both for the Government to achieve emissions-reduction targets, but also ease the financial pressure of a one-time payment, the enterprise - Bank - Government win, more importantly, a stronger new industry. Through the efforts of the past 5 years, ground has been to create an internationally competitive "R & D - Production - Sales - Technology and Finance Model," a comprehensive business platform and profit model can be replicated by domestic and foreign industry recognition and attention.
In addition, Kingsun series of fine works also throughout the country and foreign markets, including Beijing Green Olympic road lighting project, the Guangdong Science Center Square and the surrounding road lighting engineering, Tsinghua University, street lighting works within the Olympic venues, and Zhongshan, Dongguan City , a comprehensive transformation of township street 200 Project engineering, semiconductor lighting applications throughout Asia, Oceania, Europe, America and other international markets.
Keywords: honor and achievement
1. Kingsun mainly Honors
▲ China's semiconductor lighting technology standards working group members
▲ National 863 Program
▲ National Development and Reform Commission, Ministry of Information Industry and the revitalization of the electronic information industry and technological transformation projects (national plans and budget subsidies to 15 million yuan investment in the project)
▲ Ministry of Industry and Information Technology, "High-power LED packaging technology R & D and industrialization" Grant
▲ national key new product
▲ key national high-tech industries to promote their products
▲ leading commitment to the development of national "LED technology", "decorative lighting with LED lights," "road lighting with LED lights" standard
▲ commitment led the development of Guangdong Province "LED lights" standard
▲ Tsinghua University, the exclusive partner of semiconductor lighting
▲ LED industry, Guangdong Province, President of the Union units
▲ special key industries in Guangdong Province
▲ high-tech enterprises in Guangdong Province
2. Kingsun the successful recent projects have a significant influence
▲ successful bid, "the 60th anniversary of National Day military parade," Tiananmen Square, large LED display project
▲ Anhui six submarine tunnel LED lighting project
▲ Lianyungang Port LED lighting pole lamp
▲ Guangdong Province, "a thousand miles of thousands of" high-power LED street lamp demonstration projects to promote
Postscript
Kingsun R & D and industrialization through the huge commitment and relentless pursuit, has shown great vitality for development, the basis of a first mover advantage, to create a high-profile people of the world semiconductor lighting industrial development platform won a huge international impact. Hope that this new industry's core competitive advantage is not temporary, but greater efforts at all levels of government support, continued to lead the industry into further development. Some experts have analyzed the development of semiconductor lighting industry in this critical time 1 to 2 years in the national implementation of the "energy saving" in the background, with all levels of government to increase efforts to promote the semiconductor lighting products, expand and strengthen this emerging industry, semiconductor lighting is not a dream that China's semiconductor lighting best national brands will be able to go further.
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