In recent years, as China's energy conservation work in depth, energy conservation is becoming a society-wide consensus. In the more closely linked with energy saving lighting areas, LED lighting compared to traditional lighting, energy saving, long life, dynamic control, and other significant advantages. At this stage, LED lighting, in addition to outdoor lighting (such as outdoor lights) outside the area of rapid development, LED interior lighting is also expected to achieve universal access, diversification of the LED lighting market forward development of the situation. More and more enterprises to enter the LED lighting, like in this vast slice of the market.
LED lighting as a focus on enterprise, Guangdong Dongguan Kingsun Optoelectronic Co., Ltd. Since 2007, through innovation and with many domestic famous universities and other research cooperation extensively, first to achieve industrial upgrading. In the field of LED lighting, photovoltaic market share on the ground is much higher than industry peers, out of the ground on a unique characteristic of the industrial upgrading of the road.
As the emerging field of environmental protection industry, LED lighting market status and prospects of the interest has been aroused, and LED lighting industry as a leading enterprise development model Kingsun progress and future strategy has been increasingly deep concern by the community. To further understand Kingsun LED lighting industry, the advantage of leading causes, recently, the reporter interviewed the Guangdong Dongguan Kingsun Optoelectronic Co., Ltd. General Manager Huang Guan Zhi.
Marketing unique three-dimensional model
It is understood that, as early as in 1998, Kingsun been keenly aware of the development trend of the international energy market, began to consciously increase the product's own R & D investment. Initially, the ground is carried out on the optical power and low-power LED products and technologies in research and development, and gradually the LED light source used in the field of Christmas lights, and this transition, you may directly promote the business in the next few years rapid development.
Yellow Crown aspirations reporters in the past few years, Kingsun LED lighting in the main business has started to operate high-power LED lights change. Operating strategy by exploring the market for many years now Kingsun has formed a unique "ground on the model," or "Product + technology + system + program + creative" marketing of three-dimensional model. Through this model, Kingsun not only provide the perfect LED lighting products and technologies, but also in lighting design and construction, the ground has a high level on the optical construction of special lighting qualified engineering company. The combination of a large engineering company with professional backgrounds, can provide indoor and outdoor lighting design, construction and maintenance of full lighting of the "one-stop" solution.
Product diversification
As LED lighting in the area in Guangdong first studied under professional lighting company, Kingsun establishment of a sound, a sound sales network, products not only in Beijing, Tianjin, Shanghai, Guangdong and other hot domestic market and exported to Southeast Asia, Europe and America overseas markets. Kingsun Guangdong Province, "a thousand miles of thousands of" Science and Technology "Ten City, ten thousand," High-power LED street lamp demonstration projects to promote focus on the implementation units. In addition, Kingsun has also completed the 60th anniversary of Tiananmen Square, large LED display systems, large LED display National Theatre Systems and other projects, with the industry's most mature application of the 2000 km case of street works. Kingsun the recent so proud of the successful bidder for the business is the tallest building in Shenzhen Building, Beijing-based general lighting project. This will become the landmark of Shenzhen City's 98-story building, the lighting used in all Kingsun of LED lighting products.
As a second optical technology invented and successfully solve the heat problem and the domestic LED street lighting project more successful cases of industry leading enterprises, Kingsun LED product development from the initial application of LED lights and outdoor lights, expanding to other areas, such as display, landscape lighting, backlight, automobile lights, interior lighting and other emerging fields, Kingsun LED products are showing a variety of trends. Guan Zhi Huang told reporters that plans for the future, the ground will be greater efforts on the development of optoelectronic LED applications in various fields, in order to promote the overall development of Kingsun. Involved in the areas of indoor lighting, outdoor lighting and landscape lighting. Each LED has a professional team to support the field to ensure that each area, each project can be fine to do. Huang Guan Zhi bluntly: As the leader in LED lighting, stage Kingsun LED lights in the business has made remarkable achievements. Development goals in the future, Kingsun LED lighting will be made to the depth direction, the goal is to become an integrated LED lighting solutions provider.
"Dressing" for products to meet individual needs more
At the fifteenth session of the Guangzhou International Lighting Exhibition, yellow crown ambition Kingsun reporters about the light show in the number of new products on display, including several through the "Dressing" of the star product . Huang Guan Kwong said, lighting products on the ground past the main focus on product features, but the products on the exhibition can be seen on the ground began to pay attention to the appearance of the product design and style, began to pursue the product features and better integration of aesthetic appearance.
For market diversification, individual needs, from last year, Kingsun assembled a product design team for the products Kingsun "Dressing": that is the best lighting effects in maintaining the lamps at the same time, re-appearance of beauty products, fashion and design. The first half of this year, Kingsun has successfully launched, including street lamps, garden lights, tunnel lights, spot lights, etc., 10 number of "Dressing Up" products. These products have customers in the lighting show, the attention and recognition, many customers want Kingsun to introduce more such products. Guan Zhi Huang said then Kingsun professional team of designers will be rolled out more international style products, and to the product, "Dressing Up" An important objective is to make ground on the photoelectric products to the world with international standards.
LED widely used is the trend
Kingsun talk about future sales strategy, said Wong Chi crown, in the past, Kingsun focus attention focused on outdoor projects. From recently, Kingsun while walking through the wholesale, retail and other sales channels, the ground for all the products on the market. He disclosed that currently Kingsun have been partners from around the world and franchisees of all ages.
Talk about the market prospects of LED lighting, yellow crown given to believe that Chi-kin, LED lighting is a matter of popularity. As public awareness of environmental protection, energy and other issues of growing awareness, LED lighting products will be widely used is the trend irreversible, universal key is the length of time required to LED lights prices down. As for how to achieve LED production costs drop, he said that the material from start saving lamps, as long as the same product features while reducing product cost, then the LED lighting market in the future will be invincible, invincible.
