Release Date: [2007-06-28]
Since the beginning of this year, product on the lighting market in the Northwest to win the Liujiaxia hydropower plants have been office buildings, Tianshui City, Mingyuan Hotel, the total wholesale price of 110 million gratifying results, coupled with post-project is estimated up to 150 million yuan . In addition, the city of Yinchuan City, HANA 85 million for building large-scale lighting projects are also under negotiation, the two sides. Northwest won the bid on the lighting products for government projects in major cities and major commercial projects, no doubt greatly enhance its local engineering influence.
Project achieved remarkable results in the same time, in order to better product on the implementation of future strategic planning, quality efforts on the development of high-level decision to increase this year, the Northwest market. First, the implementation of the traditional business model store operation to the company's transformation, while recruiting a large number of the business elite team of in-depth Northwest market, a careful market research, economic and environmental factors and the correlation analysis of the results of the analysis designed distribution channels and Develop the marketing for the local market incentive programs. Press Office from the Ganqing Ning Liu speed officer that manufacturers this year's overall mission to Gan Qingning 800 million. In order to better explore the Northwest market for the goods on the local market characteristics, localized business model with local dealers, decided to market intensive, while in the overlay network to enhance the business track of the Channel. In order to expand the lighting in the consumer goods and works in the visibility, the local dealer put in the mall outside the eye-catching billboards, and in the city of Zhangye Road, Lanzhou Walking Street broadcast on a giant LED screen true color corporate and product promotion Advertising.
Goods on the current lighting in Lanzhou, Xining, Tianshui, northwest of Yinchuan, etc. have set up a key market agents, these products will be focused on the city center, dig out one of its surrounding counties, two agents, to Commodities rally on the lighting to enhance the lighting products on the visibility in the northwest region, for the goods on the next strategy in the Northwest to do the work of the early groundwork.
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