Only the influence of the brand, companies can wind Yu Long, a pioneering spirit - it is our consensus; Thus, in the lighting market, the brand is another round of new competition, is to harness the market to withstand a market risk razor. The industry to see the real importance of brand strategy is to number 08 in the global financial crisis and economic downturn has led some companies do not focus on brand building, caught by surprise in a crisis is approaching, and those who focus on brand building, brand building and developing enterprises, able to respond calmly in the face of crisis. To enhance the lighting industry in crisis, the anti-risk ability, you must work hard to develop the brand, to embark on a unique lighting brand development.
The development of the lighting industry in 2010 will further improve the situation, it would mean competition within the lighting industry will be intensified, the manufacturers will be resorted to every means to increase their market share in their own businesses, now more than lighting industry popular popular brand strategy, often a company has several brands, marketing and sales everywhere. Now in the lighting industry, multi-brand strategy seems to have become a fashion trend, Huayi Group, Qilang's lighting and some well-known enterprises have several brands. Raymond lighting business also launched last year, according to fashion brand "Swatch", and the electrician has done quite well. Thus, since the importance of brand building for enterprise is quite obvious, it is not a corporate brand better it?
Lighting brands from the current development status, the current lighting is well-known consumer brand of very few, light industry, brand building is still in a delayed state. How to build the brand in the "spirit" and "goods", which is placed in front of our lighting business issue, but also the urgent need to address our current problems.
Implementation of the multi-brand strategy, many companies that implemented in a multi-brand operation, a variety of sales and marketing between brands is entirely separate from, but its organization and management development, production and sharing of resources, which undoubtedly optimized resources, making full use of corporate resources. Different positioning of products to fight for greater market segmentation cake lighting industries, so that the entire market share increased. Not only expand the company's influence in the industry, the enterprise is to achieve maximum benefits. However, disadvantages of multi-brand strategy has not it? Everything has its two sides, although the number of brands a firm can effectively capture the market share, but because of the brand of many more consumers find it hard to remember, often with a business been mistaken for another brand of the company's corporate name, these are real. Coupled with the current market of counterfeit and cottage serious business and very weak human rights awareness and other factors, multi-brand strategy will be to bring greater business risks of counterfeit imitation, and intellectual property rights of enterprises to the Battle of lighting a higher requirement. Lighting brand development in China how to get in the end, the light of the prices of how to develop multi-brand strategy, which requires us cautious, keep to explore, in the dark steadily forward. Brand benefit the development of the industry for many years witnessed a fact!
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